# Dashboard Segments

Segments group contacts for broadcasts and lifecycle targeting. A segment can represent a newsletter audience, customer tier, product cohort, or imported list.

## What segments are for

- Choosing recipients for a broadcast.
- Organizing contacts for support and operations.
- Measuring subscribed and unsubscribed counts.
- Keeping campaign targeting out of ad hoc CSV workflows.

## Best practices

Use clear names, remove stale segments, and avoid overlapping campaign segments unless the same contact intentionally receives multiple messages. Respect unsubscribe and topic preferences when selecting recipients.